Project: Optus Flagship Store Design
Location: George St, Sydney NSW
Designer: Unita and Collectivus
Products Used: HW3698 Quantum timber flooring from the Havwoods Venture Plank range

Flagship store design is an exciting and adventurous opportunity for all parties involved in making the project a successful reality. The concept for the Optus Sydney flagship store did not disappoint, outlining a space designed to provide a complete immersive and technologically advanced experience for engaging and enthralling customers.

Optus Flagship Store - Havwoods Timber Flooring

The first of its kind in Australia, the Sydney Optus Flagship Store was designed by Unita and Colletivus as part of a national roll-out and partnership with Optus. The finished store does expertly delivers a fully immersive touch, feel, try experience with the help of over 120 million pixels, 1 million LEDs, 4x4m 8K TV screens that extend into the virtual reality world.

Optus Flagship Store - Sydney - Havwoods Timber Flooring

The digital-heavy space is complimented perfectly by interweaving a homely feel throughout the space. Comfortable breakout areas provided relaxed spaces to browse and compare products. The incorporation of featured timber flooring sections and stairs, for which Havwoods Quantum was selected, deliver warmth and a connection to nature in a technology-rich environment.

Optus Sydney Flagship Store - Havwoods Timber Flooring Retail Fitout

Havwoods Timber Flooring in Optus Sydney Flagship Store



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