Project: The White Company Retail Store Design
Location: Milton Keynes, UK
Product Used: HW964 Amendo 260mm Wide Plank

In 1994, Chrissie Rucker was unable to find well-designed, beautiful quality bed linen in white. Seeing a gap in the market, she established The White Company with a mind to make them. Now, the company which started as a 12-page mail order brochure, is one of the UK’s fastest growing multi-channel retailers.

The White Company produces impeccably stylish products in a limited colour palette. Beautifully designed, simple, elegant pieces; timeless but with individuality and style.

The White Company stores are as meticulously styled as their products. Effective retail store design is cleverly intertwined into each store, successfully integrating the brand into the entire space and atmosphere.

With a set design criteria, and for the last four years, Havwoods has been a major part of that identity. Havwoods timber flooring now features in around 20 new White Company stores and refit projects.

The store shown here is Milton Keynes, UK. The floor is our Havwoods Venture Plank Oak Amendo 260mm Wide Plank – newly stocked in Australia. This elegant wide board is used in all of the White Company stores, a testament to their delight with it as a solution for retail store design.

The width of the board allows there to be less “joins” throughout the space – an important element in a retail fit out where the number and variety of products can easily lead to a space feeling cluttered. The reduction in joins due to the use of wide planks delivers a feeling of grandeur and space.

Havwoods are proud to be a parter of choice for The White Company as they continue to grow. Their reasons for making Havwoods a partner of choice? Quality, punctuality and attention to detail.


Wide planks can create an illusion of space in smaller rooms or be used to give the ultimate feeling of grandeur in larger areas. Coupled with the quality and durability of all Havwoods products, a wide plank may be exactly what your next project needs!

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